31th Edidion from May 5 / 2023

YOLANCRIS

31th Edidion from May 5 / 2023

Yolanda Pérez Álvarez was born in Sabadell in March 1978, a town close to Barcelona. She studied in the same city in a half-private school. When she was 7 years old (in 1985) her mother Mercedes opened her first bridal business. Yolanda and her sister Cristina played with the pins and hid among the dresses reluctantly of the employees.

Yolanda had always felt the need to give herself to others in a very altruistic way so she was determined to study medicine and work at Doctors Without Borders.

Later she realized that the wounds and the blood overcame her and decided to learn the craft that her mother, her grandmother and her ancestors had been doing for centuries. “We never appreciate what we are good at”.

She was passionate about selling, able to satisfy the needs of her mother’s clientele. If she did not have the perfect dress, she would look for the fabric wherever and take the order.

At age 20, after taking care of her mother’s stores, she decided to open her own atelier in the center of her hometown, next to the main church. There she strengthened her clientele even more. In 2004, the company where her mother Mercedes worked closed for retirement of the owner, and convinced Yolanda to create a small collection.

The collection was presented at the Bridal Fashion Week in Barcelona, where she sold 390 garments.

Pioneer of the well-known “Boho Style” in the Bridal sector in the mid 2000s, it is a consequence of her musical and artistic references, heavily influenced by the 60s and 70s.

In 2012 she presented her first eveningwear collection and in 2019 her first Couture collection both in Paris fashion weeks.

Permanently in the search of new opportunities, the 2020 and 2021 are bringing new projects, like a RTW side brand Y_Como and the development of a fashion app, among others.

BLACK GOFRADO

COLLECTION

Embossing is a very old process in which paper was provided with volume. In fashion, it was applied mainly to coats in the mid-twentieth century. Yolancris adapts the embossing technique to different noble garments, such as silk taffeta or satin, to create and play with the great volumes these fabrics offer you. All the above is underscored by the elegance of the 50s and the highly purist structures of those years as far as patterns are concerned. They created an evening collection, which is elegant and always timeless.

The labels iconic coats. Especially in winter, they are more prominent than ever, as embossing enhances the collars and becomes an essential accessory for every look. The handmade embossed flowers highlight the labels craftsmanship, whereas the modern touch is provided by modern embroidery and very short skirts. Whereas black is always the main colour, as well as a black/white pairing, the colour breaks are highlighted by carmine red and the purest pink. All this work brings fifties glamour silhouettes into our present time.