ECHOES OF NATURE
ECHOES OF NATURE is the collection that SIMORRA presents this FW24 season. A poetic composition expressed through fabrics, textures, and folds inspired by the creative force of nature. FW24 by SIMORRA aims to capture in its garments as if they were waves of an echo, the fleeting beauty of the landscape shaped by the various sounds of nature.
SIMORRA focuses its proposals on the architecture of materials and forms as the basis for functional design with a high creative value. It is the result of a desire to push the boundaries of form to create useful things with a strong aesthetic component. The brand’s designs are defined not only by the way it draws inspiration from its origins but also by its constant reimagining, which generates a sense of novelty that is meant to thrill those who enjoy their creations.
The SIMORRA design team conceives cutting-edge design as a vehicle for creative expression through the manipulation of materials: ”Our desire is to push the boundaries of form to create useful things with a high aesthetic component, and what defines us is how we continually draw from our origins, constantly reformulating in order to keep generating novelty and continue thrilling with our proposals.”
This philosophy naturally reflects what we present for each collection and the way it engages with a transgenerational society united by a common purpose, where age is not a discriminatory factor.” We advocate for balance and transgenerational collaboration as the key for a society much more wise, inclusive and with a higher level of development, just as we learn from the past techniques and combine them with new technologies to create our design and fabrics.”