RUBEARTH

Gabriel Nogueiras has redefined contemporary menswear through Rubearth, a Spanish slow fashion brand founded in 2020. His creative universe merges art, design, and new technologies, placing sustainability and Spanish craftsmanship at its core. Twice awarded the Mercedes-Benz Fashion Talent and recognized with the Allianz EGO Confidence in Fashion Award, Rubearth promotes a timeless aesthetic that challenges the fleeting nature of trends. 

His approach transforms high-quality materials into innovative pieces where creativity, technological multifunctionality, and circularity converge. Inspired by the memory of materials and the evolution of the environment, he explores the relationship between identity, consumption, and quality, proposing a fashion that transcends aesthetics to become a cultural discourse. 

Rubearth reinterprets Central European college-preppy normcore aesthetics through a sensibility shaped by Latin American heritage: color, surrealism, and a playful dimension that emotionally connects with the wearer. Each collection is conceived as a narrative that blurs the boundaries between art and fashion. 

Currently, Gabriel is researching the integration of robotics and garments, developing intelligent systems that allow reactive pieces in constant transformation. In collaboration with Mónica Rikić, recipient of the Catalonia National Culture Award, he creates customizable designs that combine textiles and artisanal robotics, generating immersive experiences where the dreamlike becomes tangible.