LEMĀCHET

Lucía Sánchez, creative director of Lemachet was born in Almonte (Huelva) and graduated in fashion design from CEADE Leonardo University (Seville). She created Lemachet to reinterpret traditional men’s tailoring. At Lemachet, everything starts with a question: what is masculinity for you? Masculinity is not defined exclusively by gender or sex but is understood as a manifestation of energy. Masculine energy is characterized by strength, intensity, and power; therefore, we can say that we are a men’s fashion brand, but we do not limit ourselves to men, nor do we limit men. Our brand has been embraced by all sort of people, with a significant niche in the female, male, and gender-neutral markets. Lemachet seeks to inspire a generation of men who wish to express themselves through fashion and adopt a renewed masculinity. We challenge conventionality by giving a twist to classic tailoring, thus redefining the essence of men’s fashion