OBSESSED
Obsessed is a story about the excessive hang up with work, the desire to cling with the work area of each person’s life that makes the other aspects seem minimized or practically non-existent.
One of the discussed key points is the excessive adaptation that we suffer from the rush and the continuous submission to pressure situations, often self-generated and many others suffered without remedy.
The spring/summer 2025 collection talks about how this obsession takes over all conversations making us forget the reciprocity that implies: and how are you?
All this is reflected in very tight knit shirts that fit the body causing wrinkles, this effect also appears in skirts simulating the deformities that are generated in the garments after spending excessive hours sitting.
On the other hand, we see upper garments such as jackets or dresses with curved backs that simulate bad daily postures.
Just like it happens on a daily basis, the colours of the collection fluctuate, mixing strong colours such as pink, red or midnight blue with more neutral tones such as black or the mixture of greys.
This collection is a story of our daily life, a tale about unconscious drowsiness.
Atmosphere
Habey Club is a brand founded in Madrid by David Salvador and Javier Zunzunegui. Established in Slow Fashion, its main brand values are craftsmanship, sustainability and responsible production. The brand focuses on the reuse of fabrics and the use of recycled or 100% organic fibers.
The brand is also characterized by the ideas from which its collections begin. Their inspirations arise from art, cinema, photography, real or invented stories that lead them to concepts that are transformed into textures, color combinations, embroidery or curated accessories. David and Javier understand the value of accessories and how they complete looks on the runways; that is why part of their work is developing complementary accessories collections that help outline the Habey Club aesthetic in each collection.
The Spring Summer 23 collection presented at the 080 Barcelona Fashion was a turning point for the brand. Since then, they have achieved great milestones, positioning Habey Club at a national and international higher level. A good example of this new stage for the brand has been being one of the three finalists for Vogue Spain’s Fashion Fund in 2023 or dressing Rosalia during her European tour.
Web: www.habeyclub.com
Mail: [email protected]
Commercial contact & Press/Communications:
Javier Zunzunegui Galicia
[email protected] / [email protected]