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23 Oct, 17.30H

BOLTAD

Billy I El Hermoso

“Billy I El Hermoso” explores reincarnation through the idea that a person can inhabit different identities over time, carrying with them versions of themselves that never fully disappear.

We propose a coexistence between past and present, where what has been lived manifests itself in subtle gestures, like memories that persist without conscious explanation. This idea translates into garments where multiple layers of the same person coexist physically, pieces inherited from another stage, details out of context or symbols displaced from their original setting.

Transformation is presented as a celebration; the collection’s universe revolves around the idea of reincarnation as a way of continuing to be oneself.

Billy I El Hermoso Collection
BOLTAD photo

Alberto Martín Pozo is the founder and creative director of BOLTAD, a brand born in 2020 from the need to understand and make sense of the situations he has encountered throughout his life. Since then, he has presented five collections: Looking High, Noisy Silence, Suddenly Freezes, Bentino Richoberg and Bota Woltad, through which he has developed a language of his own based on the mixing of fabrics and prints, a fearless use of color, and silhouettes that break with the expected. His work is always connected to what surrounds him, and he frequently turns to irony and humor to portray the present in his designs. This year, Alberto presents his debut at 080 Barcelona Fashion with the collection “Billy I El Hermoso,” a new chapter within the BOLTAD universe.

www.boltadbrand.com
boltadstudio@gmail.com

Commercial & press/communications contact:
Julia Girela
boltad.contact@gmail.com

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