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2 Apr, 16.00H

404 STUDIO

HACK THE SYSTEM

Inspired by the cult film Hackers (1995), this collection pays tribute to its post-punk aesthetic and subversive message. Like the film’s protagonists fighting against a larger system, it reflects our journey as an independent brand navigating an industry dominated by giants.

Marking 404 Studio’s seven-year anniversary, the collection embraces sustainability by repurposing deadstock yarns from previous collections. This approach not only reinforces our commitment to circularity but also transforms limitations into a source of creativity, bridging the brand’s past and future.

The designs explore contrasts in texture and silhouette, mirroring the chaos of cyberspace. Oversized, deconstructed forms evoke digital unpredictability, while sleek, body-hugging pieces reference the technical wardrobe of hackers. Metallic knits, handwoven nets, and saturated colors nod to ’90s fashion, infusing the collection with an edgy, rebellious spirit.

Adding to this experimental vision, we collaborated with United Nude, a shoe brand that shares our innovative approach. Together, we reimagined one of their most iconic heels, merging functionality with contemporary design to create footwear that embodies our aesthetic.

Hack the System is more than a collection—it’s a statement. A declaration of resilience, creativity, and passion. It’s our way of rewriting the rules, proving that independent voices can challenge the status quo and shape the future of fashion.

HACK THE SYSTEM Collection
404 STUDIO photo

404 Studio is a womenswear brand that blends craftsmanship, art, and pop culture, deeply inspired by cult films. A knitwear innovator, it reinvents traditional techniques with a bold, artistic vision, creating statement pieces that challenge fashion norms.

Founded by designer Anaïs Vauxcelles, 404 Studio is known for its meticulous craftsmanship and storytelling approach. Each collection reflects a unique narrative, merging contemporary fashion with cinematic and artistic influences. The brand pushes the boundaries of knitwear while expanding into a broader range of womenswear and accessories.

Sustainability is also at the core of 404 Studio, often incorporating deadstock materials and artisanal techniques to create distinctive, limited-edition pieces. Its experimental spirit has led to collaborations with renowned brands and creatives, reinforcing its presence in the global fashion scene.

Worn by international icons and featured in leading publications, 404 Studio has gained recognition for its ability to merge nostalgia with modernity. With a fearless approach to design and a commitment to innovation, the brand continues to evolve, offering a fresh perspective on contemporary fashion while staying true to its artistic roots.

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