ZOE OMS

CLOUD is a romantic, dark and maximalist proposal. The collection reflects on how rainy and overcast weather influences both the emotionality and functionality of clothing. The main idea of the collection is to bring functionality into a fully feminine universe. Technical aspects of rainwear are reinterpreted with sensitivity and attention to detail in blouses, jackets, skirts, and dresses. The silhouettes are voluminous and romantic, with exaggerated proportions, abundant ruffles, ribbons, gathers, and meticulous detailing. The harness is introduced to give structure to an airy silhouette. Layering and the interplay of contrasting fabrics and textures create an ongoing dialogue between rigidity and romanticism. For the first time, black is introduced, in contrast with the white that had previously defined the brand’s visual language. White remains a symbol of light and purity, while black evokes the darkness of a clouded sky. This duality between black and white heightens the emotional tension of the collection.