31th Edidion from May 5 / 2023

LOLA CASADEMUNT BY MAITE

31th Edidion from May 5 / 2023

About us LOLA CASADEMUNT -a leading company in the design, production and sale of women’s clothing and accessories- was established 40 years ago by Lola Casademunt. In 1981, the founder started to create bows, headbands and other hair accessories, all by hand with in a very personal style in the basement of her house in Cardedeu (Barcelona). Her enthusiasm and ambition meant that her pieces could soon be bought in nearby shops. In less than two years, her taste for detail, her hand-crafted productions, and the use of top quality materials turned LOLA CASADEMUNT into a leading hair accessory company nationwide.

Shortly afterwards, Lola’s daughter Maite Casademunt joined the team after finishing her Design studies.

This soon led to a change in the course of the company, enhancing it through the creation of a fashion line. Her non-conforming and enterprising spirit, along with her capacity to create and passion to dress women in a very unique style, placed the company as one of the leading fashion businesses in Spain.

Since 2018, Maite Casademunt has been at the forefront of the company as the chairwoman and creative director. This generational change has combined the experience of a heritage of more than 40 years with the enthusiasm, originality, and more unique vision of Maite.

At present

LOLA CASADEMUNT is a ground-breaking fashion company with a clothing and accessories line called “LOLA CASADEMUNT” and a premium line, “LOLA CASADEMUNT BY MAITE”. Both lines are renewed every season to offer a total of four collections a year, following the trends set by the market yet reinvented with the unique stamp of the label.

ACID URBAN

COLLECTION

LOLA CASADEMUNT BY MAITE’s proposal for the upcoming autumn/winter 2023-2024 season is a fashion statement that modern and eclectic style continues to rule the big cities. In this case, they are embodied by volumes, such as dresses, jumpsuits, suits, skirts, jackets and hoodies, as well as rich in textures and materials, such as technical fabrics, brocades, jacquard, tweeds, gemstones and transparencies. All the above, along with a fully black palette as a base, which, in contrast to neon yellow and pink, bring a street collection to life in which accessories are once again highly present in the form of country boots and brocade bags in the same tone, as well as acid-coloured caps. An ideal total look that, combined with the animal print, i.e. zebra and snake, and logomania, the brand’s DNA, enhances its surprising effect.