JUAN VG

JUAN VALENTíN-GAMAZO
Founder and Creative Director.

Juan VG is a fashion designer whose creative journey began from a personal need: not feeling represented by the clothing available during his teenage years. At 15, he started customizing second-hand pieces and transformin garments from his own and his father’s wardrobe, developing a raw and instinctive approach to design.

Long before understanding the concept of upcycling, Juan was already practicing it—creating without buying anything new, using only what was available. This intuitive connection to upcycling would later become one of the core pillars of his design philosophy.

After studying Business and living abroad in Seoul and Hungary, Juan returned to Spain to study Fashion Design in Barcelonafor a year. These diverse experiences—cultural, academic, and personal—now shape the vision of his brand.

Juan VG is built on the idea of transformation. It reimagines basic, second-hand, or overlooked garments—often considered outdated—into bold, playful, and wearable pieces for contemporary life.

His work combines experimentation with functionality, bringing new life to the forgotten through design.