On completing her Fashion Design studies at IED and Central Saint Martins, Alejandra Valero won the CREA-LO competition organised by Loewe (LVMH), where she worked in the Design Department. She has designed for Inditex and for Intropia, and was the Creative Director of Hoss Intropia during the previous stage. 

Since 2013, she has had her own studio in Madrid, which she set up with her partner and mother, who has a long career in fashion, where they focus primarily on the creation of wedding dresses. 

She is currently Design Director for Hoss Intropia, and was a key figure in the brand’s relaunch in 2021. 

Hoss Intropia was established in 1994 and, following a successful track record with great recognition and significant international expansion, it was acquired by the Tendam group for relaunch in 2021, maintaining the initial essence of the brand. 

Hoss Intropia is a fashion label with a different character and multidisciplinary heritage. Its free spirit, set within its most authentic Mediterranean values, has helped it become a highly respected contemporary womenswear firm and a reference for thousands of women worldwide. 

It has a unique vision to provide affordable luxury with the utmost attention to detail and a fair price, in which personality and style take priority over trends. Completely different and recognisable clothing, footwear and accessories. The brand’s philosophy is present in all the design processes.