THE BEGINNING

Designer Guillermina Baeza was born in the Spanish protectorate of Morocco. In the 1960s, she relocated to Barcelona, and in the 1970s, she embarked on her professional journey. Gradually, this led her to gain prominence in the world of swimwear and lingerie design during the 1980s, gracing the major European fashion runways.

SPANISH SWIMWEAR FASHION

Her continuous presence on the runways has cultivated her unique style, reinforcing Guillermina Baeza’s philosophy: “Swimwear and lingerie are not mere accessories. Today, they hold the same importance as outerwear.” Guillermina Baeza’s great merit has always been her ability to adapt to the market’s needs, guided by her intuition, covering various segments based on styles, tastes, and ages.

Today, she stands as a prestigious and emblematic figure in Spanish swimwear fashion, competing with the best European brands. Currently, alongside the designer is her daughter, Belén Larruy, leading the creative team, continuing the adventure that began more than 40 years ago with the same enthusiasm.

THE ESSENCE

“My life has been marked by a love for harmony, elegance, creativity, and art.”

“I am self-taught; my school has been the day-to-day work.”

“The most exciting part of creation, of designing collections, is that each season breaks with the previous one, starting anew.”

“I enjoy working in a relaxed environment.”