BOULARD BARCELONA

With kind regards

With Kind Regards is the first runway proposal presented by Ugo Boulard. Conceived as a letter of introduction in three chapters, the collection is structured around the epistolary universe: writing, paper, calligraphy, wax seals, and the letter understood as an intimate object, a symbol of memory and timelessness.

Value resides in the detail, in the layers of meaning, and in those elements that, like palimpsests, reveal themselves only to the attentive eye. With this first runway show, Boulard also introduces his first womenswear looks, opening a new chapter in his creative universe while remaining faithful to Barcelonian elegance, Modernist sensitivity, a devotion to craftsmanship, and a romantic gesture.

LOOKBOOK

Beauty

Atmosphere

Ugo Boulard was born in Barcelona in 1998 and grew up in Vallvidrera, surrounded by a natural environment that awakened his sensitivity from an early age. He began his journey in dance as a child and, for more than fourteen years, found in it discipline, rigor, and a connection to the urban sphere. His professional career as a dancer allowed him to develop a physical understanding of movement that would later shape his creative language.

His life changed when he discovered fashion. He decided to pursue formal training, experiment, and build his own distinctive language. Soon after, his love for Barcelona and its imagery began to filter into his pieces. The ornamental richness and expressive forms of Modernism transformed the way he saw design. In the city’s aesthetic heritage, he found a bridge between body, architecture, and design.

Inspired by this connection, he translates this sensitivity into each creation, shaping his project and consolidating his personal brand: BOULARD.