RUBEARTH

THE GREEN FLASH THEORY

Rubearth immerses you in a journey in search of the perfect wave, exploring the boundary between dream and reality. We move away from the sun’s glow to dive into the depths of the nocturnal ocean, where light fractures into spectral reflections and perception sharpens.

Tropical prints are reborn through a new lens, drifting away from their traditional essence to acquire a dark and surreal sensuality. The spirit of surfing, tied to freedom and exploration, is reinvented with dreamlike nuances, capturing the essence of that fleeting moment where day and night converge: THE GREEN FLASH.

Among shadows and glimmers, floating flowers emerge as witnesses to a universe suspended between the tangible and the illusory. SS26 is an invitation to swim beyond the obvious, to let ourselves be carried by the current of imagination, and to discover a new way of seeing fashion.

LOOKBOOK

Beauty

Atmosphere

Gabriel Nogueiras, fashion designer and founder of Rubearth, has redefined the concept of menswear in the textile industry with a vision that merges design, art, and new technologies. Since the creation of the brand, he has been awarded the Mercedes-Benz Fashion Talent twice in a row. His approach is based on transforming high-quality materials into innovative pieces, where each garment combines the ideals of creativity, technological multifunctionality, and sustainability.

Inspired by the evolution of the environment and the memory of materials, his work explores the relationship between fashion, identity, and circularity. Through Rubearth, Gabriel challenges the boundaries of conventional design, proposing a timeless aesthetic that defies fleeting trends. His work, recognized on international runways and exhibitions, not only resonates in the fashion world but also presents a critical discourse on consumption and quality.