DECONSTRUCTION
DeConstruction explores the bravery of breaking with pre-established ideas to build a fairer society. Inspired by the work of Virginia Woolf, the collection combines textures and crafts in a visual manifesto of evolution and sustainability, which invites reflection on identity and social change.
Atmosphere
Ariadna Massana graduated in Fashion Design from ESI Valladolid and has a Master in Communication and Sustainability from the UIC. Inspired by her grandmother, who was a dressmaker, she founded Alsedà in 2023 as part of her process to recover from agoraphobia. She created a brand with a strong sustainability commitment, to break the bad habits of the fashion industry.
Web: www.alseda.es
Mail: [email protected]
Commercial contact & Press/Communications:
Senzill Studio (Aina Lino)
Mail: [email protected]