Current creative director of the firm founded by her mother in 1981, Maite Casademunt has been leading Lola Casademunt's new direction since 2018. With fashion design studies, she also completed her business studies at the Wharton School of Business at the University of Pennsylvania and at ESADE.
Having taken the reins with a strong and wide market vision and the objective of opening new horizons at an international level, the current and most significant diversification of the company is due to it: fashion collections inspired by the freshness and chic elegance that the Lola spirit, as well as the renewed image that the firm now sports.
This new role is reaffirmed when he makes the leap to the catwalk and presents at 080 Barcelona Fashion his most personal and most sophisticated collection of the firm, Maite by Lola Casademunt. A selection of garments that stands out for its faithful vision of the Lola woman and the capacity to take the trends that mark the international catwalks to the needs that the rhythm of the day-to-day demands.
Maite's business side at the helm of Maite by Lola Casademunt cannot be explained without her number one source of inspiration, women. Authentic, tenacious and passionate, this is how the Maite by Lola Casademunt woman can be defined. With a captivating and self-assured personality, a fighter and unstoppable and who dresses with the strength she feels. A woman who knows what she wants and does her best to get it.
This staging of values ??translates into a whole lifestyle in which originality, sophistication and a passion for fashion meet the vitality, decision and spontaneity of a character that squanders attitude towards life.
This is the Lola woman and her universe. Maite by Lola Casademunt is a world dedicated and dedicated to women. It is fashion designed for a unique personality, to take charge of life, to shine every day without excuse, to release the interior light that makes us feel special and unstoppable.
After reliving the most magical summer sunsets and taking a look back at the bourgeois style of the Parisian neighborhood of Saint Germain in the late 80’s, Maite by Lola Casademunt invites us on a wild but chic safari. A trend that the brand reviews in a mix of references that take us from classic Hollywood to a current reinterpretation of the theme, in a bright and sophisticated Mogambo loaded with color.
A collection that results in a genuine mix of animal prints in all its versions as the brand’s DNA, saturated with color as in a black and white film tinted by the technicolor.
Thus, magenta, indigo blue, soft mauve and lighted oranges illuminate a palette in neutral tones that functions as the common thread of the entire collection that recovers different visions of a trend that always returns. Of course, in a reinterpretation always faithful to the carefree and spontaneous character of Maite by Lola Casademunt's catwalks.