LOLA CASADEMUNT - a leader in the design, manufacture and marketing of women's clothing and accessories - was founded 40 years ago by Lola Casademunt. In 1981, in the basement of her house in Cardedeu (Barcelona), the founder began creating handmade bows, headbands and other hair accessories with a highly personal style. Her enthusiasm and ambition meant that her pieces would soon be available in local shops. In less than two years her eye for detail, her craftsmanship and her use of premium materials would convert LOLA CASADEMUNT into a national standard for hair accessories.
Shortly after, at a very young age, Lola’s daughter, Maite, would join the team after completing her design studies, her incorporation leading to a change of direction in the company by way of its enrichment through the creation of a fashion line. Her non-conformist, entrepreneurial spirit together with her creative capacity and passion for dressing women with her own unique style meant the company would soon become one of Spain’s leading fashion enterprises.
Since 2018 Maite Casademunt has been at the helm of the company as president and creative director. This generational change has combined the experience of more than 40 years’ heritage with the enthusiasm and freshness of Maite's unique vision.
LOLA CASADEMUNT is a pioneering fashion company with a clothing and accessories line that bears the same name, "LOLA CASADEMUNT", in addition to a premium fashion line, "MAITE". Both lines are renewed every season to offer a total of four collections per year that follow market trends while always being reinvented with the brand name’s unique stamp.
28 abril 2021
Collection_THE WILD LIFE BARCELONA
"THE WILD LIFE BARCELONA" conveys the essence of Barcelona in the 90s. A city open to the world… urban, cosmopolitan and multicultural with an internationally recognised artistic disposition and a certain underground, transgressive feel. A collective imagination that, combined to perfection with the brand’s DNA, has served as inspiration for the new LOLA CASADEMUNT BY MAITE collection for the 2021-2022 autumn-winter season.
Maite Casademunt - the brand's creative director - has created a proposal that offers a sophisticated but sporty look combined with the brand's more characteristic elements, i.e. animal prints, bright and powerful colours, self-designed prints and attention to detail in each of the garments… everything for the adventurous woman who likes to dress differently but feel elegant and comfortable at the same time.