Júlia G Escribà is a 20-year-old Catalan designer, who presents her first thermoregulating collection with a technology that was developed for NASA and currently features the Certified Space Technology logo by the US Space Foundation.
The designer has always expressed her concern and commitment to seeking solutions to tackle the climate emergency and is involved in changing the polluting scenario of the textile industry, which is the second most polluting sector in the world. She got interested in smart textiles, design, textile engineering, sustainability, fabrics and society’s changing needs.
From a young age, her mission has been to produce urban, more functional clothing that adapts to the climate thanks to thermoregulating technologies. As a vision, it wants to become a benchmark brand for urban clothing with new technologies that improve the conditions of humanity in the face of global warming. For the designer, fashion must convey values, there cannot be empty fashion without values. She believes that brands must be involved in this climate emergency and that new generations must champion this movement and necessary sustainable change.
Despite her youth, she boasts a track record in the industry: she has worked in a fabric store, worked as a stylist and made some designs for a Catalan designer, until she decided to focus on her own project and take the plunge. She presented her proposal to the Reimagine Textile programme of Tecnocampus and Eurecat (the Technological Centre of Catalonia) in 2019, where she realised the idea and contacted the company Outlast® Technologies LLC by signing an agreement for the use of the thermoregulating patent that was created for NASA. This technology is a starting point, as she has many ideas for thermoregulating technology she wants to test and create her own. The designer pursues her training, while driving her company’s growth.
Júlia G Escribà presents her debut collection “JGE Future Term” at 080, in her hometown, where this project started off and has a long journey ahead of it.
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25 octubre 2021
20:00
20:00
080 TV
Collection_Utopia
This collection is named UTOPIA and is made under the umbrella of the European Union’s TheMedNew programme. The aim of the programme is to engage fashion brands from Europe and the Middle East in corporate social responsibility; supporting a fashion industry that is committed to the climate emergency, the reduction of the ecological footprint and the wellbeing of future generations. TheMedNew programme brings together brands that feature design styles, fabrics as well as social and environmental commitments typical of the Mediterranean essence, while maintaining this against globalisation. Júlia G Escribà’s collection Utopia is the first proposal of TheMedNew programme; conducted with the support of Texfor and TedMed-Alliances. The Mediterranean fashion industry is thus committed to the major sustainability challenges of the 21st century and the 2030 sustainable development goals; the climate emergency: less textile consumption, fewer and higher quality garments, incorporation of textile smarts, reduction of emissions in manufacturing and circular economy; and, on the other hand, the reduction of inequalities, supporting short circuits, local economy and fair wages.
The Utopia SS 22 collection focuses on fabrics like linen and cupro. Linen has natural thermal comfort properties, its production processes are very environmentally friendly, and it is also typical of the Mediterranean. Cupro is a fabric made from recycled raw materials, such as cotton and other fabrics, and has a silk-like texture with a very pleasant drape and feel.
The new collection has also analysed the timelessness of colours. Utopia SS 22 is committed to timeless colours; stone and earth colours based on the theory of the Pure Sonochromatic Scale by Neil Harbisson, who has collaborated with the fabrics’ colour proposals. The cyborg based in Catalonia maintains that colours are also emitters of sounds; neutral and earth colours emit softer and more harmonious sounds, and even silence.
The designs are therefore timeless. Thus, the label believes that it is necessary to create a movement in the face of these values and this identity, which they have defined as outopikí avant-garde; a transparent, sustainable, timeless and technological movement. "The voice of hope comes from the new generations, who are rising with great force and thirst for change. For us, the staff is political, and a brand must have clear ideological, political, economic, socio-cultural, environmental and cultural references," says the team.