The designer Guillermina Baeza was born in the Spanish protectorate in Morocco. In the 60s, she moved to Barcelona and, in the 70s, she started her professional career, which led her, in the 80s, to take part in the main European fashion shows. Her ongoing presence on the catwalks has established a style of her own, which underpins the premise of Guillermina Baeza’s philosophy: "Swimwear and lingerie are not mere accessories."

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The GB 2021 collection was born from the magic Tangier conveys to us through its light and colour. A city that inspired painters, writers and musicians: Matisse, Delacroix, Bertuchi, Bowles, The Rolling Stones ... The light and rhythm that you experience instil peace. The fabrics with their bright and striking colours, both light and colour.

The collection’s colours draw us closer to nature: blue shades to the sea and orange, ecru and mauve ones to a sunset at the Haffa café. The memory of orange blossom scent mixed with that of spices provides earth colours with golden sparkles. 
With all the idyllic and heavenly places that exist in the world, some may wonder why I stay with Morocco; well, because it is the place where I was born ...