From an early age, I remember being amazed by fashion; I would see in both fashion magazines and real life. When I was a little kid, I usually cut my new dresses —which was something my mother disliked. I needed to cut and manipulate clothes always with my scissors ready. When I grew up, I had no doubts and decided to study fashion design. I enrolled at Istituto Europeo di Design, in Barcelona, and then I did a course at Central Saint Martins, in London.
When I finished university, I primarily worked for local brands and then fashion suppliers working for multinational companies. I started eiko ai following a creative need but also because I was always struggling to browse in the fashion stores. I wanted something unique and diferent for myself, and very rarely, I would find it.
Named from the Japanese phonetic translation of “Glory” and “Love” —surnames of the partners—, the brand combines a casual style with sophistication and feminism. eiko ai started with a reinterpretation of the kimonos, and this turned out to be our first brand iconic garment.
While growing, we then decided to add new products into the collection and broaden our “universo.”
eiko ai is a women’s ready-to-wear brand that reimagines magical mermaids and combines casual style with sophistication and feminism. Each piece features a delicate, contemporary silhouette rendered in harmonious colours. We put a high value on the craftmanship, the quality materials and the local production.
Founded in 2018 by creative director Glo Lladó, Barcelona-based.
28 abril 2021
´Blooming Earth’ is a collection designed for today’s woman; urban, cosmopolitan, inspiring and sensual, who is looking to connect with the natural beauty of the earth, with the visual and sensorial splendour of the now.
Satins, tulles, sparkles, crochets and sheer fabrics are blended with drawn and photographed floral patterns. To add intensity and maximum blooming, the blends of patchwork and colour block.
The palette of the collection emulates an evolution of human awareness caused by the evolution of flowers. From the black from when there were no flowers to the floral explosion of colour and aromas around the planet.
The range of reds, pinks, dusty yellows, aquamarines and chlorophyl greens are the floral variety and wealth. An amalgamation of high vibrations that provoke happiness and love.
The shapes have a 70s and 90s feel to them, slips and festive looks alongside more casual, polished and relaxed styles; kimonos, flared sleeves and trousers, sheet dresses and oversized shirt sets.
Comfort and vitality.
The eiko ai woman wears these garments on several occasions. During day-time parties or at night, with a sophisticated, casual look.