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Clara Esteve, a fashion designer specialising in swimwear & intimates, heads All that she loves. Trained at Idep Bcn, she started out in fashion from a very young age at TCN in Barcelona. Having worked in the company for 16 years, she started her own personal project in 2015. In the middle of the Costa Brava she created: Clara Esteve Studio, her swimwear & intimates design studio, where she creates collections for different labels and external designers. In 2017 she launched her first own label from the Studio: All that she loves.

All that she loves is a swimwear & intimates label that focuses its main concept on combining technique and the latest technology with craftsmanship and local production. The pieces are produced using high-quality fabrics mercerised with preparations for later dying. Each piece is handled, bound and folded by hand before being placed in the dying drums, giving each creation a special, exclusive and unique appearance. Once died, the pieces are sent through a sophisticated untying and finishing process that involves sewing and ironing to give them the required appearance.

ATSL is a responsible firm that is  committed to a locally made philosophy that extends from the acquisition of fabrics to all collection processes and development phases  that take place in workshops and collaborators’ premises in Girona, Maresme and Barcelona. All that she loves sees fashion as a creation process based on respect, where all the hands involved gives everything they have, because they love what they do.

ATSL it’s all about love and it’s all that she loves!

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ALL THAT SHE LOVES was born in the Mediterranean, on the Catalan coast, in a small town in the Empordà region. It emerges from the slow fashion philosophy and evolves through an eclectic mix of its roots and destiny.

The quality of the raw material, the use of the latest technology, the love for the environment that inspires the designs and the people that are part of the production of each piece culminate in garments that are traditionally cut, knit, tied and dyed in local workshops in Girona and the Maresme region. Its final creations inevitably draw waves and corners of the Costa Brava.

Tie dye has been ATSL's hallmark since its inception in 2016. This technique is not a fleeting trend, it is its essence, the company’s signature and the brand’s origin: waves and wind, water and salt, the sun and its rays, rocks, sand and stones. No summer day is uniform, no two beaches are the same and no two people can experience anything the same way. That is why each garment is unique and different.  Because it is a natural product, which through many hands becomes another force of nature. If we are all different, why would we dress the same?

In the new ATSL SS22 ORIGIN collection, the origins of the values of our brand are re-addressed. To reassert them! We continue with a clear philosophy of sustainability and local production. After 4 years, we have grown as a label and as a project. At this edition of 080Bcn Fashion, we’re going to present our new line in Casualwear, the most #streetstyle garments and looks we propose.

ORIGIN is a collection based on the origins of the creation of the planet through the 4 basic elements: water, earth, fire and air. Each element is present and has had an impact on the new collection through the textures and structures of the fabrics, through the colours, and especially through the new dies. Yet the 4 material elements would not be complete without the fifth element, ether. This substance ties us, complements us, and binds everything together to create the medium in which vacuum moves, and through which light and gravity travel.

In the new collection, the colour starts in white and ecru before switching to metallics, gold, silver and copper, and then lemon, aqua jade, lavender, papaya, and finally mint green, blue hints, and anthracite grey. The proposed fabrics begin with fully organic cotton, including plain cotton, ribbed, several plush structures, cotton voile, viscose crepe, knitted organic cotton, waterproof nylon, shiny laminated nylon, recycled polyamide foam, and wonderful elastic silk. And we end the collection with the line of accessories: bags, tote bags and cotton twill backpacks, net bags, vanity cases, turbans, handkerchiefs and socks.

The new ATSL Casualwear SS22 proposal offers total looks in waterproof, technical clothing and activewear, pareos with bodies and tops, looks with overlapping layers and kimonos, one of the starring garments of the season. Knitted pullovers mixed with plush shorts and trousers, knitted dresses mixed with silk blouses and long silk dresses. All the clothing is made using the dies and colours that characterise the label. The new line of Casualwear is a continuation of the brand’s style, with new products and new designs, new colours and many new features, but within its style and not a specific trend, because that is what ATSL aspires to, to be a brand with its own essence, DNA and style and not follow fleeting trends. 

These garments are based on a woman’s ideas and go through the hands of many others for women like you.
Genuine women. 
Who value good and new things without giving up easiness.
Women who love what is real.