The Label Edition was born in early 2019 by the hand of two experts in fashion and luxury marketing, Véronique Von Siebenthal (founder and creative director) and Laura Johansson (co-founder).
With a 100% digital DNA, the commercial strategy of The Label Edition revolves around the online sale, given that its most compelling feature is the exhibition of its garments on the web. Since its very beginning, there’s been the will to bolster the communication and image side of the firm, in order to create a brand centered not merely on the design of the garments, but also on conveying a set of values and an aesthetic through it.
The Label Edition was born in early 2019 by the hand of two experts in fashion and luxury marketing, Véronique Von Siebenthal (founder and creative director) and Laura Johansson (co-founder).
With a 100% digital DNA, the commercial strategy of The Label Edition revolves around the online sale, given that its most compelling feature is the exhibition of its garments on the web. Since its very beginning, there’s been the will to bolster the communication and image side of the firm, in order to create a brand centered not merely on the design of the garments, but also on conveying a set of values and an aesthetic through it.
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