Custo Barcelona was created at the start of the 80s by the Dalmau brothers, Custo and David, following a long journey which took them around the world. On their way they discovered not only new horizons but also a huge swathe of artistic, cultural and philosophical influences.

One of the elements that most attracted their attention was the style in California, expressed in the look of the surfers living to the south of the State, as well as the psychodelia of the northern part. The innovative fashion - full of color - that they found there impressed them, especially a style of T-shirts that did not exist in Spain at that point.