080 BARCELONA FASHION 21ST EDITION KICKS-OFF TODAY WITH ZE GARCIA SHOW

29 Jan 2018 - 15:22

Everything ready for the 21st 080 Barcelona Fashion to begin this afternoon with the opening fashion show by guest designer Ze García. The Catalan catwalk will host at the Sant Pau Art Nouveau Site the proposals of 32 fashion designers and brands from today and until Friday 2nd of February.
 
Throughout the week, the following names will present their collection within the 080 Barcelona Fashion framework: Agnés Sunyer, amt, Antonio Miro; Brain&Beast; Boboli; Custo Barcelona; Elena Estaun, Escorpion Studio Barcelona; E.S. Collection; Ester Ferrando Knitwear; Jinksieminks; Jnorig; Krizia Robustella; Lebor Gabala; Little Creative Factory; LOA by Lidia Aguilera; lola Casademunt; Mans Concept Menswear; Mietis; Miquel Suay; Miriam Ponsa; Naulover; Oscarleon; Pablo Erroz; Pilar del Campo; Punto Blanco; Sweet Matitos; Torras; Txell Miras; Verbena Atelier; Wom&Now; and Ze García.
 
The latter is in charge to open this afternoon the 21st edition with a “singular show” to present his collection “Millennial Couture”. Behind Ze García’s atelier, based in Barcelona, we find the young designer José María García González, who founded his brand to bring back the old ways in fashion, when everyting was tailor-made to cater for the clients’ taste and needs. This haute couture spirit along with his classical, elegant and exclusive vision of womenswear, has turned him into one of the emerging names in Catalan fashion, very connected with the new celebrities born in social media. In fact, these new influencers will be by his side today as unexpected models on the runway. The most important bloggers, instagrammers and digital influencers in Spain, like Dulceida, Laura Escanes and Jessica Goicochea will present the spectacular designs by Ze García in this much awaited show that will gather the new faces and voices of the fashion industry.
 
Just before the official opening, more than 1,000 communication professionals, photographers, journalists and bloggers have applied for their accreditation. Among them, 370 come from Catalan or national media, 250 are bloggers or from digital media, 200 are digital influencers, 230 from graphicmedia and 50 are international journalists of magazines from United Kingdom, United States, France, Italy and Mexico, among others.
 
Regarding the commercial side of the 080 Barcelona Fashion, tomorrow January 30th at 12 p.m. will be the opening of the 5th edition of the 080 Barcelona Fashion Showroom, the commercial trade fair celebrated within the catwalk. The act will be chaired by the general director of Trade, Muntsa Vilalta, and the president of MODACC and executive of Guasch Hermanos, Lluís Costa. Other personalities to attend the opening are the director of 080 Barcelona Fashion, Miquel Rodríguez, and the spokesperson of MODACC and general director of Cóndor, Roser Ramos.
 
The showroom will take place tomorrow and Wednesday 31st and, besides the buyers invited directly by the participants brands, the organization has invited around 70 buyers, from Spain and from countries like Japan, Poland, China, United Kingdom, Germany, Norway, Sweden and Singapur.
 
All of them will be able to access the professional area of the 080 Barcelona Fashion, as well as the Open Area, the zone open also to the general public. Who only need to ask for their invitation through this website. Moreover, they will also enjoy the program of parallel activities organized and witness the posthumous tribute to Azzedine Alaïa on the last day of shows, Friday February 2nd.