THE GENERALITAT OF CATALONIA TO PROMOTE THE 080 BARCELONA FASHION IN THE MEXICAN MARKET

080 Activitats
1 Feb 2017 - 00:00

Today the Minister of Business and Knowledge, Jordi Baiget, has opened the 3rd edition of the 080 Barcelona Fashion Showroom, the exhibition and sales space for professionals set up in collaboration with the Catalan Fashion Cluster (MODACC), which is held at the National Theatre of Catalonia (TNC) parallel to the fashion shows with the aim of promoting commercial contacts between fashion brands in Catalonia and international buyers. Within the opening ceremony, Minister Baiget has announced that the Generalitat will lead a trade mission focused on fashion and design to Mexico, next March, to explore the business potential of 080 Barcelona Fashion in the Mexican market. Baiget has explained that “this is an exploration of business potential led by the Catalan government in collaboration with sector professionals Fira Barcelona and the Catalan Fashion Cluster (MODACC)".

This action will take place from 27th to 31st of March in Mexico City. Over the course of that week, among other initiatives, a showroom for professionals will be set up with Catalan prêt à porter and bridal fashion brands, and fashion shows are also planned. The objective of this mission is to publicize 080 Barcelona Fashion, on the one hand, and on the other, to divulge what Catalonia has to offer in terms of prêt à porter, bridal and ceremonial fashion, with the aim of attracting international buyers to 080 Barcelona Fashion and to the Barcelona Bridal Week.

Regarding the country where this action will be held, Jordi Baiget has pointed out the reasons: "First of all, Mexico has a population of 120 million, and it is a country that is growing and has purchasing power, and secondly, Catalan products and In particular the brand 'Barcelona' have a very good reputation in this market.” The minister provided a third reason too, motivated by possible political and economic changes in the United States, caused by the start of the Trump administration. "These changes may make Mexico a more and more strategically important country" he said.
 
Moreover, Minister Baiget and the president of the Catalan Fashion Cluster (MODACC), Francesc Maristany, formalized their collaboration with the signing of an agreement whereby the 080 and the cluster reiterate their commitment to join efforts to promote the business aspect of the fashion shows on the occasion of the 3rd edition of the Fashion Showroom, where about 250 commercial interactions are planned over the course of the week.
 
Baiget declared he was very “pleased” to reiterate this collaboration with the cluster, and see for himself that it “is bearing fruit “. In this sense, he added that with regard to future editions "we would like to see more and more Catalan companies represented in the showroom and generate more and more sales, which is why we have to be open to new markets”.
 
On his part, the president of the MODACC cluster, Francesc Maristany, pointed out that "the design and fashion industries are fundamental pillars for the positioning of Catalonia in the world." After sharing some data of this industry that generates 8% of GDP and gathers more than 3,000 companies, he has highlighted that “internationalization is key”.

This edition of the Barcelona Fashion Showroom held at TNC hosts around twenty Catalan fashion companies including Escorpion, Punto Blanco, CND by Cóndor, Naulover, Yerse or Lebor Gabala, all also parading at the fashion show. The reverse business mission comprises a score of buyers from countries such as France, Belgium, Japan, China, Russia, Korea, the United States and the United Kingdom.

In the previous two editions of the showroom a total of 66 fashion brands participated in this commercial initiative. Also, in these two editions, visiting 080 Barcelona Fashion Showroom were a total of 55 international buyers, with a global purchasing capacity of 500 million euros.