BARCELONA FASHION SUMMIT 2018

Thursday, 1 February, 2018 - 08:30

Fashion 2030: A Brave New World

The sixth edition of Barcelona Fashion Summit gets underway. Over the course of its first five editions, the most important day of the fashion business in Spain saw about 2,500 professionals attending and the presentation of fifty papers and round tables by top managers of leading companies in the fashion business in Spain and from around the world, as well as top-level experts in the academic environment, consultancy or in venture capital. Held within the framework of 080 Barcelona Fashion and with the sponsorship of Facebook, Grup Met, Parfums Saphir and TLG Commerce (Trilogi), Barcelona Fashion Summit 2018 will focus on the future under the title Fashion 2030: A Brave New World. The congress also moves to a new location, closer to the sea shore, at the Forum Auditorium in Barcelona.


Fashion is advancing into a world with less and less certainty. Shorter economic cycles, new operators, new channels and new business models suggest that fashion will change, and a lot, in the coming years. On this the sixth occasion, Barcelona Fashion Summit 2018 looks to the future. If the first conference was developed under the title Fashion 2020: The horizons of big fashion distribution, in the 2018 edition, we propose doing a reset and thinking about the next decade. In five years, fashion has completely transformed its foundations and the futuristic speeches of 2013 are now everyday truths or are forgotten. Where should fashion go? How should companies be competitive? How do we adapt in a less predictable world?

 
Speaker profiles

   

Adriana Domínguez, Adolfo Domínguez

A graduate in International Business Administration from Icade and a Master's Degree in Thinking from the Contemporary Humanities School of Madrid, Adriana Domínguez has been the general director of Adolfo Domínguez since July 2017. The executive has been working for almost a decade at the company led by Adolfo Domínguez, where she has occupied positions of responsibility in the areas of perfumes and communication.
 

   

Iván Escudero, Inditex

Iván Escudero has been responsible for rfid at Inditex since 2009. With a degree in Industrial Engineering from the University of Vigo, the director began his professional career in 2002 as head of logistics at Dinak, where he remained for five years. In 2007, Escudero joined the Galician group as a project manager in Zara, where he worked for two years. In 2009, the executive was promoted to head of rfid at Inditex.
 

   
Luis Monserrate, Alibaba Group

Luis Monserrate has been fashion director of Aliexpress (Alibaba) since September 2017. He joined the Chinese ecommerce giant after serving as Pepe Jeans digital director for three years. With a degree in Business Administration and Management from the Autonomous University of Madrid, Monserrate’s career has included working for companies such as Deloitte or Inditex.
 
   
Jaume Miquel, Grupo Cortefiel

With a degree in Economics from the University of Barcelona, Jaume Miquel has been the CEO of the Cortefiel Group since 2016. The executive began his career in the advertising business before making the leap to fashion. Miquel took over Women'secret in 2006 and, starting with the underwear chain, was promoted up the company organigram until occupying his current position
 

   
Andy Payne, Interbrand

With an education in design and art from the University of Birmingham, Andy Payne has been the global creative director of the brand consultancy Interbrand for ten years. The executive joined the company in 1994 and has worked for several top-tier companies in various sectors. Before joining Interbrand, he worked for agencies such as Saatchi & Saatchi.
 

   
Berta Escudero, El Ganso

Berta Escudero was appointed CEO of El Ganso in 2017 to pilot its planned phase of new growth. With an industrial engineering degree from the University of Compostela, in the course of her career the executive has worked in large consumer companies such as Procter & Gamble and Chupa Chups, as well as in fashion groups such as Puig and Cortefiel Group, where she held the position of CEO.
 

   

Massimiliano Caraffa, The Carlyle Group

With over fifteen years of experience in the venture capital sector and consulting, Massimiliano Caraffa is director of the Carlyle European Buyout team, based in Milan. The executive joined The Carlyle Group in 2004 and, since then, has been involved in corporate operations involving companies in various sectors, such as Golden Goose, Hunkemöller or Twin-Set, among others.
 

   
Federico Steinberg, Reial Institut Elcano

Federico Steinberg is a researcher at the Elcano Royal Institute. A PhD in Economics from the Autonomous University of Madrid and a Professor of Economic Analysis at the same institution, Steinberg has two masters’, from the London School of Economics and Columbia University (New York). The expert has participated in projects for the World Bank, as well as in the Executive Office of the Secretary General of the United Nations in New York.
 

   
Antonio Ibáñez, Deloitte

Antonio Ibáñez is a partner at Deloitte, where he has held the position of director of Daemon Quest by Deloitte since 2013. He has a degree in Mechanical Engineering from the University of Zaragoza and a master's degree from Iese Business School. Ibáñez has held positions of responsibility in companies such as McKinsey & Company or Procter & Gamble over the course of his career.
 

   
Manel Jadraque, Jennyfer

Trained at the IE Business School and at the University of Barcelona, Manel Jadraque is CEO of the French chain Jennyfer. Prior to joining the French group, the director was CEO of Desigual and, previously, worked in companies in the sector such as Loewe and Louis Vuitton. Currently, Jadraque is also co-CEO of digital consulting firm Talent Republic and an investor in startups like Mam Originals.
 

   
Pablo Badía, Delpozo

Pablo Badía is the current CEO of Delpozo, which he joined after a long career in the sector. Prior to assuming his current position, the executive was responsible for Children's Worldwide Fashion (CWF) in Spain, which he joined in 2013. Previously, Badía had held various positions of responsibility in Karen Miller, Lonia Textile Society, KA International and Caramelo.
 

   
Sergio Odriozola, Zalando Group

Sergio Odriozola is vice president of product and merchandising of zLabels, a subsidiary of the German ecommerce company Zalando Group. A graduate in Industrial Engineering from the University of Navarra, Odriozola joined the German group from Mango, where he became the head of the women's division and joined the group's executive committee
 

   
Elena Carasso, Mango

Elena Carasso is the head of the digital area of Mango, a company where she has been working for more than twenty-five years, as well as being part of the management committee of the company presided over by Isak Andic since 2016. Trained at the IESE business school, the executive has fulfilled different roles in the fashion distribution group until reaching her current position.
 

   
José Gómez, Etam

José Gómez is head of international business at Etam, where he is responsible for developing strategy for the French company in North America, Latin America, the Middle East and Asia, not including China. With training from Esade, the executive has held executive positions in companies such as Bosser Fabrics, Textil Santanderina or Mango, where he was vice president of business development.
 

   
Sever García, SGN Group

Sever García is president and CEO of the SGN Group consultancy. With a degree in Telecommunications Engineering from BarcelonaTech (UPC) and with a master's degree in Marketing from Deusto University, Sever García has worked for companies such as Tous, Desigual and Mango. Previously, the executive was responsible for the expansion of Pronovias in North America and Mexico
 

Luis Lara, KPMG

Luis Lara is a senior advisor at KPMG, where he is the driving force behind the area of strategic consulting and advice for fashion and textile companies, KPMG Fashion. Lara has had more than twenty years of experience in the fashion industry, where he has held different executive positions in companies such as Marks & Spencer, Inditex, Pronovias and The Disney Store
 

   
Andrés Contreras, Bestseller

Andrés Contreras is CEO of the Danish company Bestseller in the Americas and member of its management committee, positions he has held since August 2017. With a degree from the University of Córdoba and with postgraduate qualifications from Stanford University and the University of Derby, Contreras has been working in Bestseller since 2000, when he joined the commercial department of Jack & Jones.
 

   
Inma Ponce, Scalpers

After a career of more than fifteen years in the telecommunications and ecommerce sector, Inma Ponce is currently director of digital business and marketing for the men's fashion company Scalpers. Previously, she worked in companies such as Ono. Ponce is also the founder of Mundda, a business specialized in the online sale of furniture for professionals.
 

   
José Antonio Ramos Calamonte, Esprit

José Antonio Ramos is the current commercial director of the German Esprit and a member of the executive committee of the company since the beginning of 2013. Before joining the fashion group, Ramos worked in the product department of Inditex's spearhead, Zara, as well as in the French supermarket group Carrefour
 

   
Jaume Hugas, Esade

With a  PhD in Law, Economics and Business, industrial engineer and with a masters’ in Business Management and Administration, Jaume Hugas is currently a professor of operations, innovation and data sciences at the Esade business school, as well as an associate professor at the Ramón Llull University. In his professional career he has worked with companies like Ralston Purina and Gallina Blanca
 

   
Josep Maria Bosch, Tous

With a degree in Economic and Business Sciences, Josep Maria Bosch is the managing director of Tous. The executive, with more than twenty years of experience in retail, began his career at the jewelry company in 2002 as operations director and, in 2011, was appointed general manager of the company. Bosch is also part of the board of directors of Tous.
 

   

PROGRAMA

8.30-9.00 Doors open and registration
9.00-9.30 Keynote address

Federico Steinberg, Elcano Royal Institute
9.30-10.00 Three questions for a CEO… The world yesterday, today and tomorrow

Jaume Miquel, Cortefiel Group
10.00-11.15 The world (and Spanish fashion) from outside

José Antonio Ramos, Esprit
Andrés Contreras, Bestseller
Manel Jadraque, Jennyfer
José Gómez, Etam    
Sever García, SGN Group
11.15-12.00 Networking coffee break
12.15-12.45 Competing from operations in an omnichannel world

Jaume Hugas, Esade
12.45-13.15 Towards a world dominated by global operators?
The importance of scale and size (Lecture in English)

Massimiliano Caraffa, The Carlyle Group  
13.15-14.15 The world in 2030: a new geography

Berta Escudero, El Ganso
Pablo Badia, Delpozo
Adriana Domínguez, Adolfo Domínguez
Josep Maria Bosch, Tous
Luis Lara, KPMG
14.15-15.45 Networking luncheon
16.00-16.30 The best global brands: traits for the future (Lecture in English)

Andy Payne, Interbrand
16.30-17.30 Technological transformation vectors in fashion:
From omnichannel to single-channel

Elena Carasso, Mango
Luis Monserrate, Alibaba Group
Sergio Odriozola, Zalando Group
Inma Ponce, Scalpers
Antonio Ibañez, Deloitte
17.30-18.00 Closing address

Iván Escudero, Inditex